The food choices at the grocery store frequently remind me of a box of crayons – so bright and colorful and shiny. Unfortunately I am not talking about the produce department. I am talking about the fake, processed foods you find in the middle of the store.
Nature has provided us with so many wonderful options that are bright, colorful and shiny. Yet we walk briskly through the produce department to get to the food most people eat. Boxed, manufactured, processed foods are typically so fake that companies have to add artificial colors into them so that they will be appealing to the eye.
This is not normal – or even necessary. As this article over at 100 Days of Real Food points out other countries have either banned food manufacturers from using artificial colors or they require a warning label be added to the packaging. A warning label! Artificial colors – think red #40, yellow #5, blue #1, etc – are horrible for you. These fake colors are made from petroleum – you know the stuff our cars are fueled on? Next time you pump gas think about eating that for a minute.
I have found plenty of food companies that make their products using natural coloring like beet juice to achieve the desired color. Walk through the organic aisle and you will see many options like what you find in the regular aisles – boxed mac & cheese, chips, candy, etc – all made with no artificial colors. It can be done! Except we are allowing these companies to continue to create foods with artificial food dyes that will harm us and we continue to buy them and feed them to our kids.
You can make better choices though. Read food labels & purchase a different brand of yogurt, ice cream, candy, cookies, cereal, etc. Spending your money on better products with real ingredients will make an impact. It will make a huge impact on your family’s health and eventually the companies will start listening and change their ways.
If other countries have convinced these companies to quit using artificial food colors, why is the United States still allowing it? Why are we still purchasing this stuff?